HIGH POINT, N.C., Oct. 22, 2024 – In a new High Point University Poll, North Carolina voters remain deeply divided in the presidential race, making the campaign a toss-up here in the state.
In the presidential race, Kamala Harris receives 47% of the vote from all North Carolina registered voters while Donald Trump gets 46%.
In the race for North Carolina Governor, Democrat Josh Stein receives 50% of the vote from all registered North Carolina voters while Republican Mark Robinson gets 34%.
In the U.S. House of Representatives, 45% of North Carolina registered voters say they will vote for the Democratic candidate in their Congressional District while 43% say they will vote for the Republican candidate in their district.
Three out of five (60%) registered voters in North Carolina say the country is on the wrong track compared to 27% of those same voters who say the country is headed in the right direction.
Results, including crosstabulations with results for self-identified registered and likely voters, are available here.
HPU Poll 107 is an online survey sponsored by the High Point University Survey Research Center on Oct. 17-20, and contracted through SurveyUSA using panels of respondents recruited and maintained by Lucid Holdings, LLC. SurveyUSA managed data collection and Lucid Holdings, LLC. sent invitations to its panels of North Carolina adult respondents and collected 1,164 total registered voter responses. The online samples are from panels of respondents, and their participation does not adhere to usual assumptions associated with random selection. Therefore, it is not appropriate to assign a classic margin of sampling error for the results. In this case, the SRC provides credibility intervals of plus or minus 3.5 percentage points for the registered voter sample to account for a traditional 95% confidence interval for the estimates and a design effect based on the weighting. The data is weighted toward population estimates for age, gender, race, home ownership, and education. Factors such as question wording and other methodological choices in conducting survey research can introduce additional errors into the findings of opinion polls. Percentages may not add to 100 because of rounding.
Further results and methodological details from the most recent survey and past surveys can be found at the Survey Research Center website. Materials online include past press releases as well as memos summarizing the findings (including approval ratings) for each poll since 2010.
The HPU Poll reports methodological details in accordance with the standards set out by AAPOR’s Transparency Initiative, and the HPU Survey Research Center is a Charter Member of the Initiative.
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Dr. Martin Kifer, chair and professor of political science, serves as the director of the HPU Poll.