Effective 8/30/24
High Point University has a strict branding policy that prohibits co-branding with other companies, groups, organizations, or slogans outside of High Point University. This policy is in place to protect the university’s reputation, brand identity and values.
The university’s branding policy also states that the university’s logo and trademarks cannot be used without permission from the Office of Communications. This is to ensure that the university’s brand is used appropriately.
By carefully managing its branding, High Point University can ensure that it is always associated with excellence and quality.
Here are some additional reasons why High Point University does not co-brand:
- It can be confusing to consumers. When two brands are co-branded, it can be difficult for consumers to know which brand is responsible for what.
- It can dilute the brand. When a brand is co-branded with too many other brands, it can lose its unique identity.
The university is committed to protecting its reputation and brand identity, and therefore co-branding is prohibited.
Primary Brand Colors
The primary brand color for High Point University is Royal Purple. This color should be incorporated in all university communications.
Secondary Brand Colors
In an effort to allow for versatility and variety, no secondary brand colors have been established. When choosing secondary colors, follow the guidelines below. Our recomendartions are below.
- Use colors that complement our primary brand colors
- Limit the number of secondary colors
- Royal Purple should never be printed directly over black for retail merchandise, apparel, and visual publications. This makes the logo difficult to see.
- Choose colors that help support the copy, design and specific audience mindset
- The Office of Communications should review and approve all university branding and communications
Typography
The below fonts serve as a guide to typefaces that maintain university traditions. High Point University recognizes a variety of fonts may be used to achieve a desired style. Font selections other than the options below should be approved through the Office of Communications.
